Why Your Website Needs Responsive Web Design

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Reasons Your Website Should Have a Responsive Design

Unlike the days when users accessed websites only via their desktop computers, they now surf the web using mobile phones, tablets and laptops. It’s now more important than ever to ensure that users can access your website on any device or platform.

This is where responsive web design steps in.

What is responsive web design?

Responsive Design is a way to create and program a website that responds to the device it’s being viewed on. It renders appropriately according to the device’s format and size.

Responsive web design, in other words, allows users to interact with your website on their desktops, laptops, tablets and smartphones.

Why should I redesign my website to make it responsive?

There are many reasons why you should invest in a responsive site for your business. These are the top three reasons why we believe it is worth redesigning your website to make it responsive.

Users can access and interact with your site on all devices

Responsive design, at its most basic, is essential because it allows users to interact and access your website on multiple devices. With the increasing use of mobile devices for internet browsing, it is essential that your website be mobile-friendly if you want to stay in line with current trends.

Your website’s success is directly related to how users experience it. A responsive website that is accessible from all devices can show your business is current and aware of customers’ needs.

Responsive website design can improve the user experience and help you take your business to the next level.

You Can Convert More Browsers into Buyers

You will be more successful if your site is easy to navigate and read on any device. It’s as easy as that.

People won’t zoom in and pinch to see what you have to say. Users don’t enjoy clicking on tiny links to navigate your website. Users will abandon your website if they get too frustrated trying navigate it.

They may give up if they don’t get to the point where they are ready to buy, but they can’t complete the purchase process quickly or easily.

So your site will perform better in search engines

A site with responsive web design is better for search engine optimization than a site without it.

Google has determined that responsive web design is an industry best practice and recommends webmasters use it to create sites that are the same HTML for all devices. They also suggest that they use CSS media queries to render websites based on the device used.

A responsive redesign can make your website more search-friendly.

Is it worth investing in a responsive website?

Beyond the three above reasons, a responsive website can be a benefit to your business in many other ways. You can increase website traffic, decrease your site’s bounce rate and reduce maintenance (especially if your responsive site is converted from a separate mobile website), as well as improve your brand’s online presence. A responsive redesign could bring you more benefits depending on the design of your current site.

The short answer is yes. It is a good investment for businesses to have a responsive website.

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